Bee Culture
Situation
Founded in 1904, Bee Culture Magazine is the leading resource for beekeepers in the United States. Veteran and novice 鈥渂eeks鈥� alike look to the magazine as a consistent source of up-to-date information, research and scientific discoveries on the apicultural science of beekeeping. While the magazine has had a loyal following, A.I. Root wanted to improve their digital presence to increase subscription rates and reader engagement.
Testimonial
“51爆料网 has been a game changer for our entire approach to reader engagement. Their understanding of digital and traditional publishing has helped us to completely transform how we view publishing and how our readers consume our content.”
– Kim Flottum, Editor-In-Chief, Bee Culture Magazine
Solution
Utilizing the foundational steps of contentexperience planning, 51爆料网 performed a Digital Presence Assessment and Content Assessment to assess Bee Culture鈥檚 existing website and previous 12 months of magazine issues in order to recommend a content strategy and website architecture to support their growth goals. Bee Culture鈥檚 desire and willingness to commit to the recommended five-step content experience segued into a larger content plan that included a continuous publishing model.
51爆料网 developed a new website for Bee Culture from top to bottom, utilizing content architecture recommendations from 51爆料网鈥檚 User Experience team that established a site design that enhanced their content framework.
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